The 2020 edition heralds in a new era by moving from having a motor manufacturer-importer as the title sponsor to partnering with multiple car brands as we strive to uplift the event to yet another level.
Our journey thus far has seen us partner with Renault and Jaguar as headline sponsors and we would not be where we are today without their support. Renault took a chance with us for the second edition when the event was still in its infancy, and the future and returns it could deliver were unclear. Its involvement helped us to very quickly shift the Hillclimb up a gear and build a solid foundation for what was to come in the years ahead.
Jaguar took over the title sponsorship in 2014 and proved to be a loyal and supportive partner for the next six years. The premium brand association added a significant brand boost for the event in the eyes of the public, while the exacting standards of the Jaguar pushed us to deliver an event to ever higher levels, which benefited not only the Hillclimb itself, but also the spectators, competitors, our partners and the town of Knysna.
Scheduled for 7-10 May 2020, the new-look Hillclimb presents us with a number of challenges, but at the same time plenty of opportunities. We have never been shy of new challenges, a bit of risk, a dash of anxiety but with our great team and proactive planning, we believe that we will deliver a knock-out event in 2020.
Now, as a new dawn arrives, the Simola Hillclimb will roar even louder to the sound of engines, cheering spectators and popping champagne corks as we race into the second decade of South Africa’s leading motorsport lifestyle event.
When we set out on this journey, we were told that few would come to Knysna for a purely motorsport event, but with vision and hard work we have built a local motorsport lifestyle showcase that attracts competitors, spectators and broadcast viewers from around the globe.